About Us

Our Why

We believe all children deserve to be healthy, happy, and connected. Sadly, the childhood obesity and inactivity epidemic is preventing kids from developing healthy life-long habits.

Our Solution

We make fitness fun for all kids. Our inclusive, evidence-based program challenges kids to run, jog, or walk 100 miles during a school year, while earning our award-winning MILEstone incentives along the way.

Our Results

Since 1993, over 1.2 million kids have accepted the 100 Mile Club challenge and thousands of schools across the country have taught their students essential life skills using our program.

What We Do for Students

We empower kids to set big goals and achieve them through daily physical activity. Our unique 100 Mile Club program incentives are designed to motivate, celebrate and unify all students in a school. Throughout each school year, participating students can improve their social-emotional well-being and enhance their academic performance.

What We Do for Schools

The 100 Mile Club gives teachers, schools, and districts a daily physical activity program to address the childhood obesity and inactivity epidemic. Our program also provides life skills that are easily transferred into the classroom, resulting in increased attendance and higher student engagement.

What We Do for Communities

CommUNITY lies at the center of our success and helps create healthy, happy, connected kids and schools. We’ve also designed the proven 100 Mile Club program to be used for

Always Earned, Never Given

A core philosophy of 100 Mile Club, our incentives represent personal hard work and dedication to setting a goal and achieving it. Our highly flexible model allows individual tailoring of goals to students of all abilities, while maintaining the sense of pride and accomplishment that results from achieving your personal best!

Mission Statement

Engaging and empowering students and families to achieve a healthy lifestyle through physical activity nationwide; preventing childhood inactivity and obesity, one child, one school, and one community at a time.

Our Vision

Healthy, Happy, Connected Kids®

Our Commitment to Diversity, Equity, and Inclusion

100 Mile Club is committed to fostering and maintaining a work environment where diversity, equity, and inclusion (DEI) are fully integrated into everything we do for the benefit of our employees and the communities that we serve. Learn more about our DEI policies and practices here.